If you love glowing, natural makeup like I do, you’re in luck! I’ve rounded up my favorite glowy makeup must haves from Beautycounter to help you achieve a gorgeous summer makeup look!
I’ve always enjoyed makeup, but it wasn’t until I became a Beautycounter Brand Advocate that I realized how much I really do enjoy applying makeup, learning about makeup, & trying different looks! One of my favorite looks to do is natural glowy makeup! I think glowy makeup is so flattering no matter what age you are because most often glowy makeup includes cream products, which are extremely forgiving & won’t accentuate fine lines! Especially for summer, I don’t think there’s anything better than fresh makeup that makes you feel confident & compliments your natural beauty. So that’s exactly what you can expect from the Beautycounter products I mention below!
Why I love Beautycounter Makeup
I started to switch my makeup over to Beautycounter in the Fall of 2019 & now I use all Beautycounter makeup except for a few things like setting powder & setting spray! My favorite thing about Beautycounter’s makeup is the fact that I don’t have to sacrifice safety for performance. All of Beautycounter’s products, makeup included, are free of over 2800+ harmful or questionable ingredients. Color cosmetics are often very high in heavy metals due to the pigments used, so I also really appreciate that Beautycounter third party tests every single batch of our cosmetics for heavy metal contamination. This is huge & not something I’ve ever seen another company do.
Be sure to scroll to the bottom of this post for how to save 20% off your first purchase with Beautycounter or check out this post for ways to save money when shopping clean!
Skincare, First…Makeup, Second
Makeup artist, Christy Coleman, always says, “your makeup will never be a 10 if your skincare is a 2” & that is SO true. My skincare routine is ALL Beautycounter. The difference I’ve seen in my skin has been night & day since using a clean & highly effective skincare routine. I’m turning 29 later this year & believe my skin has never looked healthier!
If you are interested in a custom skincare routine, comment SUMMER SKIN in the comments, send me a DM over on IG, or go ahead & take this Skincare Quiz!
Glowy Makeup Must Haves from Beautycounter
Natural glowy makeup is something Beautycounter does so well because of a few things. All of the makeup shared in this post also has a skincare element woven into the formula, so you can enjoy skin benefits while you wear it! Secondly, Beautycounter has a lot of incredible cream products that melt into your skin. Cream products are so easy to use too! And lastly, Beautycounter’s makeup is designed to complement your natural beauty & features! So below, I’m going to break down some of the products I used to create the glowy makeup look above!
If you’d like to watch me apply the products below, check out a full tutorial in this reel!
Browse Beautycounter makeup HERE!
Dew Skin Tinted Moisturizer
Dew Skin Tinted Moisturizer is one of my all-time favorite Beautycounter products EVER & an essential for any natural glowy makeup look! I like to call it a real life IG filter because the glow is real when you apply it. The formula includes Vitamin C which helps your skin feel firmer & appear more luminous with continued use. Plus black current seed oil & peony root extract helps boost your skin’s overall radiance & glow! This tinted moisturizer is my go-to for everyday wear because it’s a hybrid between makeup, skincare, & SPF! It provides sheer, light weight coverage that helps to even your skin tone & SPF 20 works to protect your skin against the sun’s damaging rays. It’s a mineral SPF, so it deflects the sun’s rays instead of absorbing them. Overall, an absolute must during the summer! It’s available in 8 shades. I wear #3 for reference.
Cheeky Clean Cream Blush
Prior to using Beautycounter’s Cheeky Clean Cream Blush, I was a little nervous because the cream blushes I had used in the past were tacky & not super easy to use. When I tried Beautycounter’s I was BLOWN away by the blend-ability & ease of use! This blush is available in 8 stunning shades & is such a beautiful versatile, mistake-proof product! In the photo above, I’ve wearing shade Cider which is a Soft Peach (it’s one of my top favorites). Thanks to skin-loving ingredients like squalene, this cream blush will give you a dewy, smooth finish, perfect for an effortless summer makeup look!
Lid Glow Cream Shadow
Beautycounter nailed these Lid Glow Cream Shadow shades. I have all 10 shades & truly love them all. They deliver an effortless glow with buildable pigment. Whether you want a sheer wash of color or a deeper, smokey look, you can achieve all of the above with this easy to use Lid Glow formula. For this look, I used a little bit of Sepia (satin neutral brown) all over my lid, but I love taking a lighter shade & focusing it right in my inner corner. It think helps create such a pretty & fresh look, plus it makes your eyes look brighter & more awake! For this I’d recommend Gleam (brightening white gold), Aura (brightening soft beige), or Luster (brightening rose gold).
Beyond Gloss
My Beyond Gloss is one of my can’t live without products! At any time I probably have at least two Beyond Glosses with me haha! This gloss, available in 14 beautiful shades, delivers high-impact shine & conditioning lip benefits. Bare Shimmer is the shade I’m wearing in the photo above & is one of my favorites shades, especially to compliment a pretty glowy summer makeup look! If you’re used to a sticky gloss, this is NOT that. It’s formulated with a blend of waxes to lock in moisture without the stickiness of your typical gloss. Plus! It’s lightly scented with responsibly sourced vanilla from a women-owned farm in Madagascar!
Cheeky Clean Highlighter Balm
This is a newer addition to Beautycounter’s makeup line up & I truly couldn’t be more obsessed. Consider this Cheeky Clean Highlighter Balm your skin’s best friend for summer & beyond! This creamy, buildable highlighter balm melts into your skin for an uplifting lit-from-within glow. And don’t worry, it’s shimmery, not glittery, thanks to responsibly sourced mica! And again, this highlighter is formulated with amazing skincare ingredients like skin-moisturizing squalene & jojoba esters to melt into the high points of your face for a dewy, smooth finish. I cannot get enough of these highlighters. I also love that I can wear them with a full face of makeup as well as, on bare skin! In the photo above, I’m wearing shade Cosmo, which is a beautiful Rose Bronze Shimmer. There’s 4 shades available. I have all of them & they are ALL stunning! See them swatched in this reel!
Glow First Priming Serum
I never apply my makeup without applying this Glow First Priming Serum FIRST. Think of this product as a hybrid between a skincare serum & a makeup primer. This Priming Serum has a unique gel formula that will give your skin the complexion-improving results of a serum with the makeup-staying power of a true primer. But what’s really cool about this primer is the Microdroplet Technology it features. When you see the bottle, you’ll see thousands of encapsulated jojoba ester bubbles which burst upon application. This delivers hours of hydration & helps to plump & smooth your complexion with continued use. You will want to use this Priming Serum as the very first step in your makeup routine before you apply a tinted moisturizer, foundation, concealer, etc! But even if I’m not wearing a base product, I enjoy wearing this primer on bare skin too to boost my glow!
If you’re in the market for some glow-boosting makeup products, I hope this was helpful! Don’t forget to check out this glowy makeup reel over on my Instagram to see these products in acton! There’s nothing better than feeling confident in your skin, while wearing clean makeup you don’t have to think twice about! Thanks, Beautycounter!
Don’t forget to use code CLEANFORALL20 & select Madi Rowan as your Brand Advocate at checkout to save 20% off your first Beautycounter purchase. I also recommend becoming a Rewards Member (it’s SO worth it), you can add that to your cart HERE! Thank you for shopping clean with me, I really appreciate it!
Have questions about any of the products I mentioned? Drop them in the comments!

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